I asked 20 people the following questions and these are the results I got:

1. How often do you buy magazines? 

Once a week - 6

Once a fortnight - 4

Once a month - 7

Never - 3

2. What draws you to a magazine?

The front cover - 6

The people in it - 12 

Freebies - 1

Information - 1

3. Do you take the time to look at the contents page in a magazine?

Yes - 11

No - 9

4. Does the presentation of the page encourage you to read an article?

Yes - 9

No - 4

It doesn't matter - 7

5. Does it help if theres an attractive person on the front?

Yes - 20

No - 0