In terms of representation, the demographics are quite unpredictable because these magazines don’t have a niche audience. R&B music is music that you can listen without being generalised into a social group, for example Kerrang! Readers are seen as radical, anti-establishment rebels who spend their time playing in punk bands, wearing black and piercing their faces. With R&B magazines, its audience are a little less obvious. However, the majority of people who enjoy this genre of music are usually of black origin, as the style of music originated from urban areas in countries such as Africa. In regards to psychographics, the music is quite mainstream and so are its followers. There is no certain dress code to show people that you listen to this sort of music, and if there was it would probably be t-shirt and jeans. Whereas if you are a Kerrang! Reader and listen to rock/punk/metal, what you wear generally says it all. Listening to R&B music doesn’t make a statement in the way that listening to rock music does, there’s no rebellion involved, there’s more freedom. It’s very much in touch with the real world.
The girl in my photos is wearing a simple white tank top, which backs up my ideas of there being no certain dress code. She looks very natural and beautiful in all of the pictures, she has no posed expression on her face but she is making direct eye contact to the camera, this gives a sense of intimacy to the reader, especially on the double page spread as the photo is very close-up on her face. The camera angle looks straight on at her at all times, it doesn’t look down on her making her look small and helpless and it doesn’t look up at her making her look big and powerful, it’s just real.
The language I have used is fairly formal, assuming that the audience are old enough to not need hip, colloquial language to find it interesting
Portfolio Sections
- A. Finished products
- B. Evaluation: forms and conventions
- C. Evaluation: Representation
- D. Evaluation: Institutions
- E. Evaluation: Target audience
- F. Evaluation: addressing my audience
- G. Evaluation: Technologies
- H. Evaluation: Skills development
- I. Appendix: main task planning materials
- J. Preliminary task: finished product
- K. Preliminary task: planning materials
Wednesday, 25 March 2009
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