When addressing my audience I considered the language, I kept it sounding quite professional with the exception of some colloquial language. I kept a fairly basic layout, very easy on the eye, not too much going on. I used very classy classic colours, to appeal to everyone and to keep it looking smart. I took photos of my friend to be on the front cover, contents page and double page spread, she fits the criteria very well as she is half south-African, I put her in a white vest and had her down and natural, if you see the magazine examples about and look at Bleeder and VIBE you can see that this is very common in R&B magazines. My double page spread is an interview with Ria Ritchie, who is the equivalent to someone like Beyonce, she is someone who would typically grace these types of magazines so it worked well.